Blog

Oct
24
Taking Your Creativity Online

The Internet has turned the way we work on its head. It allows for easier and immediate communication across the globe, lets more people work from home and has spawned a whole new way of marketing. Creative individuals comprise just one group that has discovered a whole new way of turning passion into profit. Whether you are an artist, crafts-person, designer, writer or musician, the Internet now means you have potential access to a far greater audience and client base.

Any creative pursuit taken online, however, should still be considered a business, and that means you will have certain traditional business requirements in order to operate successfully. These include accounting and financial matters, legalities and California commercial insurance.

A small business course can be a wise investment before you open any business, as they often provide an introduction to the many facets of your business you will need to keep on top of. It also pays to research similar businesses and see how they operate. How do they use social media, for instance? What sort of rates do they charge or prices do they sell their items for? Do they also advertise in traditional media?

The type and amount of California commercial insurance you need will vary depending on the nature of your business and whether you are working from home or a commercial space. Also, there are specific insurance products relevant to online businesses.